Project Overview

Client: Papa Wheely, DadWagons
Industry: Transportation
Timeline: 4 weeks (2025)
My Role: Logo Re-Designer

Client was looking to refresh existing logo to cleaner lines and higher resolution with updated facial features and coloring. During this process, I redrew the existing logo in Illustrator to vectorize it and improve its quality. From there, I presented the client with several options to choose from before recoloring and finalizing the new graphic.

Original Logo

Round 1 Facial Variation Sketches

Final Re-Branded Logo