Project Overview

Client: Austin Gaskell, Client
Industry: Brand Development & Logo Design
Timeline: 4 weeks
My Role: Logo/Brand Designer

The client wanted to create a brand that felt professional, clean and elevated - with a slightly luxurious or upscale edge. Style inspiration included clean, modern typography, neutral colors and sharp. His coaching style was described as structure, straightforward, and goal focuses - with some lightness and fun.

BLUF: Authoritative and fun. Gritty, but real.

Initial Concepts

Incorporating client initials into treadmill for fitness representation in logo.

Color Palette

Final Concept